Marketing & Consumer Psychology

Over half a million TikTok users—dubbed “TikTok Refugees”—have flocked to the Chinese app RedNote. To me, RedNote seems like a mix of a...

Despite AI being hailed as a game-changer,  74% of companies have yet to achieve tangible value from their AI initiatives , according to...

AI-generated content is everywhere—but is it actually driving conversions? With marketing evolving at lightning speed, let’s cut through...

At first glance, this LinkedIn ad might seem too plain to be effective. No flashy graphics. No viral gimmicks. Just text on a neutral...